WELCOME.
Jessica is an award-winning Digital Marketing Expert based in and around Toronto, renowned for her ability to craft innovative digital and community strategies and lead social media and communication efforts that drive brand growth. With over 15 years of experience across industries such as finance, retail, and grocery, Jessica has established herself as a leader in social media management, content creation, and community building.
Current Role: Senior Social Media Manager at Vena Solutions
In her role as Senior Social Media Manager at Vena Solutions, Jessica is responsible for developing and executing the company’s foundational social media and community strategy to boost brand awareness and drive B2B engagement across multiple channels. She has been instrumental in creating a content framework that elevates Vena’s digital presence and positions the brand as an industry leader in financial planning and performance management software, including elevating social first video content.
Jessica leads the Employee Advocacy program, integrating thought leadership video content to strengthen Vena’s reputation and credibility in the market. Through her strategic vision, she has enhanced the brand’s ability to leverage its internal experts and amplify key messages across platforms.
Her innovative approach to cross-functional collaboration has improved efficiency, streamlined processes, and elevated the overall quality of Vena’s brand messaging. Additionally, Jessica introduced a social listening tool to monitor brand health and share of voice (SOV). By gathering actionable insights, she has enhanced brand perception and driven deeper engagement with Vena’s target audience.
Previous Experience: Leading Digital Transformation and Content Strategy
Before joining Vena Solutions, Jessica honed her expertise in social media and influencer marketing across several prestigious brands in B2B and B2C.
- At Questrade, Jessica was the Senior Social Media Manager, where she led and grew a talented team to shape the company’s social media strategy. She was instrumental in launching Questrade’s TikTok channel and incorporating social video into the content mix, resulting in higher engagement with target audiences.
- At Hudson’s Bay, Jessica developed and executed social media strategies, managing digital events and influencer partnerships to increase online visibility and customer engagement.
- At Lindt & Sprüngli, Jessica was the Content and Social Media Manager, overseeing social media, influencer campaigns, website content, email marketing, and content creation, including photoshoots. She played a pivotal role in launching Lindt.ca, Lindt’s first e-commerce website, and managed content for their annual magazine, Lindt The Season. Jessica also executed Lindt’s first Influencer event in 2020 for Lindt Excellence’s Dark Event.
Award-Winning Campaigns at Loblaw Companies Ltd
Jessica’s journey also includes her work at Loblaw Companies Ltd, where she was instrumental in the success of the Hauler Campaign. The campaign won 8 prestigious awards, including Campaign of the Year 2018 at the Agency of the Year Awards (AOY). She also led Hauler 2.0 and the Hauler: Aisles of Glory Video Game, which earned 3 additional awards, including a Media Innovation Award for Best in Consumer Engagement.
In addition, Jessica launched the Local Social Program at Loblaw, helping franchisees leverage social media marketing to increase sales and drive traffic. This initiative became so successful that it was expanded across all Loblaw banners.
Passion for Innovation & Continuous Growth
Jessica remains dedicated to staying at the forefront of digital marketing trends, constantly seeking innovative ways to engage audiences and drive brand success. Her expertise in SEO, content marketing, and social media strategy has allowed her to consistently deliver results for the brands she works with. She regularly attends industry conferences and takes courses to stay updated on the latest digital tools and techniques.
Outside of Work
Outside of her professional life, Jessica is a true foodie, a dedicated Toronto sports fan (Go Raptors!), and an enthusiast of hot yoga. She enjoys traveling, exploring new restaurants, and sharing her passions for lifestyle, fashion, and travelon her personal blog and social media. Jessica also indulges in her creative side through painting and loves to share her experiences, whether it’s discovering new foods or embarking on her next adventure.